Rabbitt Family Vision Center is a growing family owned business that has been in the North Sioux City area for the past 19 years. In 1998 Dr. Rabbitt and his father Dale started Outpost Optical in the Outpost Plaza in North Sioux City. In 2006, Outpost Optical moved from its previous location to 206 Military Road, also in North Sioux City. Now 11 years later and with a new name, Rabbitt Family Vision Center has made the move to a new and improved location at 100 River Drive in North Sioux City, South Dakota. With this new, fully equipped optometric facility, Rabbitt Family Vision Center will continue to provide comprehensive and medical eye examinations, as well as contact lens evaluations. We provide an outstanding customer experience, and one of the largest frame inventories in the Siouxland area. Rabbitt Family Vision Center has also expanded our Vision Therapy area with the addition of Sport Vision Training.

At Rabbitt Family Vision Center, we care how you look. So, let our family take care of your family’s vision needs.